How Justin Waggoner Built a Multi-Million Dollar Mattress Brand | WILLPOWER ep. 04

Welcome to the WILLPOWER Podcast — where real entrepreneurs share the mindset, strategies, and grit behind their success. In this episode, I sit down with Justin Waggoner, founder and CEO of Juna Sleep Systems—a multi-million dollar mattress company disrupting the industry with high-performance, locally crafted products. We dive deep into Justin’s entrepreneurial journey: From humble beginnings to designing custom beds for NFL star Josh Allen, Justin reveals what it really takes to stand out in a crowded market, scale a business in the physical product space, and win customer loyalty through product excellence.

🧠 What You’ll Learn:

• How Justin built Juna into a multi-million dollar brand

• The power of product quality in a competitive industry

• Building for high-profile clients like Josh Allen (NFL)

• Lessons in scaling, branding, and staying customer-obsessed

• What it takes to disrupt an old-school industry like mattresses

  
  

🛏️ About Justin Waggoner & Juna Sleep Systems: Justin is a serial entrepreneur and the mind behind Juna Sleep Systems—a premium mattress company known for its innovation, craftsmanship, and unbeatable comfort. His story is a masterclass in grit, branding, and building a business that lasts.

For more info on Justin and Juna, visit: https://www.junasleep.com/